For a sales team
Buyer resistance changes between calls. The deal’s next move updates rather than restarting.
Sales →Resistance Intelligence · ongoing
The situation changed. So does the next move.
Bring what happened since the last Read. The new signal is read against your prior Read and plan, and the next move stays useful as circumstances and resistance change. We call these ongoing Reads Kues.
How it works
The plan stays useful as circumstances change.
01
Capture what changed
The new objection, the changed circumstance, the outcome of the last move.
02
Read it in context
The same expert standard reads it against your prior Read and plan.
03
Take the next move
What they protect now, the next question, the response. Practice it if you like.
04
Keep the result
Memory Bank keeps the signal, the move and the outcome together with its provenance.
Why it matters
Resistance keeps changing. So does your advantage.
For a founder
Market signals keep arriving. The positioning plan stays current.
Founder →For customer success
Weekly account signals keep the save move timely.
Customer Success →Ongoing Reads are scoped separately from the one-time Strategy Kit, by agreement. No monthly fee is posted.
What a continuation looks like
The next Read starts from the last one.
A Kue is not a fresh question. It carries the situation you already read, the plan you already have, and what has changed since — so the answer accounts for what you already tried.
Week one · the original Read
The estimate went out and the answer was “let me talk it over and get back to you.” The Read named what was at stake and the move was to send a decision-ready recap — scope, price, warranty, next step — the customer could carry to a partner, then follow up on the real risk rather than “just checking in.”
Local Services · saved to your workspace
Week three · what changed
You report the observation, not a new situation: the recap was opened twice, the partner was named in the reply, and a competitor's quote was mentioned for the first time. Nothing was signed.
You supply the change. The prior Read and plan are already attached.
The Kue · a continuing Read
The situation has moved from a deferral to a comparison, in the same room. The continuation reads that shift, says what is now at stake, and gives the next move against it — without re-running the advice you already followed.
Delivered into the same workspace, alongside the original.
What you keep
A sequence rather than a folder of one-offs: what you read, what you ran, what happened, and what you did next. That sequence is the thing a new team member can pick up.
Separate from the Kit
The Strategy Kit is a one-time purchase of a category's deliverables. Kues are scoped separately as ongoing work — buying one does not commit you to the other.
Not certification revalidation
Revalidation re-establishes whether a person or agent is still qualified. A Kue continues a situation. Different subject, different scope, different purchase. Revalidation →
Where it lives
In the workspace, attached to the situation it continues, with the category and environment carried through. Open my workspace →